An event indicating that a push notification is clicked by the user.
These are users who actually open the app directly from the push-no time frame defined.
Percentage of users who received vs. opened push directly (
A metric created by Taplytics to track engagement on an App within a certain time period as a result of the push notification.
Users whom have opened the app within 24 hours following the successful delivery of a push notification (
and it'll includes people who clicked on the push (pushOpen)
Soft Open Rate
Percentage of users who received vs. opened the app within 24hrs of receiving the push (
An event indicating that the device was configured to receive push notifications.
An event indicating that the device could not get a push notification.
Important to Note
Recommended Best Practice
An event that tracks silent (background) pushes.
A successful push notification was sent to a device.
An event which is intended to track the occurrence of Goal Events.
This may differ for 3rd party analytics.
An event that tracks the occurrence of revenue- type Goal Events.
It is not the same
Updated 11 months ago