Push Notifications - Terms and Definitions

Term	Definition
pushOpened	An event indicating that a push notification is clicked by the user. These are users who actually open the app directly from the push-no time frame defined.
Open Rate	Percentage of users who received vs. opened push directly (`opens`/`sends`)
SoftOpen 24hrs	A metric created by Taplytics to track engagement on an App within a certain time period as a result of the push notification. Users whom have opened the app within 24 hours following the successful delivery of a push notification (`pushSent`). and it'll includes people who clicked on the push (pushOpen)
Soft Open Rate	Percentage of users who received vs. opened the app within 24hrs of receiving the push (`softopens`/`sends`)
pushRegister	An event indicating that the device was configured to receive push notifications. The `pushRegister` event occurs when a new user or unsubscribed user allows push notifications on their device.
pushUnsubscribed	An event indicating that the device could not get a push notification. Examples Include Push notifications are disabled on the device in question App has been deleted User has opted-out of push notifications from the device. A Delta between users who did not receive a push compared to the last successful `pushsent`. Important to Note `pushUnsubscribed` is different from `pushSentFailed`. `pushSentFailed` indicates errors in the process of sending the push; it is not user-based, but technology based. On the other hand, `pushUnsubscribed` is an enduser preference and is intended. Recommended Best Practice Send silent push daily to see a change in `push unsubscribed` compare to `pushsent` to examine if there is a correlation.
pushSendSilent	An event that tracks silent (background) pushes.
pushSent	A successful push notification was sent to a device.
goalAchieved	An event which is intended to track the occurrence of Goal Events. `goalAchieved` events are responsible in populating results. Example A successful Taplytics code event is triggered in an end-user's app. Then, the code event will be sent to Taplytics as a `goalAchieved` event. This may differ for 3rd party analytics. `Name` is the name of the Code Event. `Metadata` contains the Metadata key/value pairs.
revenue	An event that tracks the occurrence of revenue- type Goal Events. It is not the same `goalAchieved` and tracks Revenue events instead of Code Events.