|pushOpened||An event indicating that a push notification is clicked by the user.|
These are users who actually open the app directly from the push-no time frame defined.
|Open Rate||Percentage of users who received vs. opened push directly (|
|SoftOpen 24hrs||A metric created by Taplytics to track engagement on an App within a certain time period as a result of the push notification.|
Users whom have opened the app within 24 hours following the successful delivery of a push notification (
and it'll includes people who clicked on the push (pushOpen)
|Soft Open Rate||Percentage of users who received vs. opened the app within 24hrs of receiving the push (|
|pushRegister||An event indicating that the device was configured to receive push notifications.|
|pushUnsubscribed||An event indicating that the device could not get a push notification.|
- Push notifications are disabled on the device in question
- App has been deleted
- User has opted-out of push notifications from the device.
- A Delta between users who did not receive a push compared to the last successful
Important to Note
Recommended Best Practice
Send silent push daily to see a change in
|pushSendSilent||An event that tracks silent (background) pushes.|
|pushSent||A successful push notification was sent to a device.|
|goalAchieved||An event which is intended to track the occurrence of Goal Events.|
A successful Taplytics code event is triggered in an end-user's app. Then, the code event will be sent to Taplytics as a
This may differ for 3rd party analytics.
|revenue||An event that tracks the occurrence of revenue- type Goal Events.|
It is not the same
Updated over 2 years ago