The Taplytics Developer Documentation Center

Welcome to the Taplytics Developer Documentation Center.

You'll find comprehensive guides and reference materials to help you start working with Taplytics as quickly as possible.

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1a. How to Use the Web Visual Editor

To start, ensure that the Taplytics JS SDK has been installed on your website and you have a project set up.

Visual Web Editor

Making changes to your website is easy using Taplytics Visual Web Editing tool.

The first step get the Taplytics Chrome Extension installed on your browser you're good to go! All you need to do is provide a google email address and then download the Taplytics Chrome Web Extension. From there you'll be able to make edits directly from on your website.

Note: please provide a Google account email address and be logged in Chrome with that email address to be able to use Taplytics Chrome Extension.

Create your experiment

Once you're on the Taplytics Dashboard navigate to the "Create New Experiment" button.

Setup your experiment

Making Visual Edits

On the next screen you'll be prompted to put your website URL into the Dashboard. Go ahead and click the "Start Editing" button once it lights up!

You'll then be redirected to your website! Once there you'll see the a border around the screen that let's you know you're now using the visual editing tool.

There are a few things to note about this once you've landed on the first screen.

1 : Add new variations or switch between different variations to edit here.

2 : These buttons open the CSS and JavaScript editors (left to right).

3: This button shows the history of your changes and you can also remove changes

4 : Toggle between Browse and Edit to navigate the page and make edits to the page

Once you've navigated to the page you'd like to make changes on, you are now ready to do "Live Edit" mode and you'll notice that as you hover over different parts of the webpage a box will show up around the corresponding element.

To start making changes, click on one of these boxes! Once you've clicked an "Editing Text" box will appear. This is where you will make edits to your website.

Editing Text or HTML

You can simply update the text within the Text box or click on Advanced to see the actual HTML. If you'd like to update the font or colour - simply add the correct CSS modifiers to enable the changes you'd like.


In the Editor panel, there is a section called "Layout". This section allows you to arrange elements on your site without touching any code.

  1. Select the element you wish to edit
  2. Choose the rule of the Arrangement (before or after)
  3. Select the element that you want to Arrange it with

Don't forget to hit save!

It also gives you the ability to Show, Hide or Delete an element by clicking the display icon.

  1. Show Element
  2. Hide Element
  3. Delete Element


The Typography section in the editor panel will give you the ability to update the styling of the element, you will be able to edit the following:

  1. Font
  2. Weight
  3. Color
  4. Size
  5. Alignment


Currently, the Background section will give you the ability to change the element's background-color.

  1. Color

Once all your changes have been made and you're done adding variations hit the "Save Edits" button in the top right hand corner of the screen and you'll be taken back to the Taplytics Experimentation Dashboard.

Editing Images

You can also use the web editor to swap images! Simply select the image and update the URL that you'd like to swap the image for.

CSS Editor

Use the editor to make CSS changes to the page and its elements. You may always come back to a variation and change the CSS you’ve written.

JavaScript Editor

Use this editor to write and run JavaScript. The script will be executed upon hitting Save. Note: To cancel changes made by the JS editor, you may need to delete the variation.

That's it for edits! You've created your first visual experiment changes using the Taplytics Web Visual Editor! Learn more about Instant Goals and URL targeting below to add click goals and apply the edits you've made to only specific pages.

Instant Goals

With Taplytics Instant Goals, we are enabling teams to execute on multi-platform, end-to-end, no-code experiments.

Any team member can visually define a conversion - without having to write a single line of code. Use the Taplytics Visual Web Editor to configure your visual A/B tests, set up metrics to measure your success, and gather insights on user behaviour.

How to create an Instant Goal

Open the page that you want to use VWE for. After setting up all your Visual changes you can create an Instant Goal by clicking the circle button in the right side of the Taplytics header.

Click to "Open Goal Mode" and you will see the Instant Goals modal appear prompting you to add a click goal.

Once you click to "Add a Click Goal", you are taken to Element Selection mode. Similar to Element Rearrangement, this mode allows the user to freely select an element directly on the page, or through the DOM.

At this point, there are two possible paths you can take to select the element you wish to add a Click Goal to:

  1. Click on the mouse icon beside "Choose an Element" to enter element selection mode

In option 1. above, you will have the time to build this element and show the tip to users that they are able to use the DOM selector to choose an element as well.

  1. Directly click on an element in the page, which enters selection mode and sets that element as the active item that has been selected.

Once an element has been selected, choose if the element should be tracked either once per session, or multiple times per session. The default selection will be "Track click once per session". After creating the Goal on the VWE, you can visit the Goals page of the Experiment to further customize the Instant Goal.

The user is also required to enter a Goal Name; after a name has been entered, the Save Click Goal option becomes selectable.

Once you've configured your Goals, they will then appear under the Code Events dropdown on the Goals setup page of the Experiment.

How to check created instant goals

Click the Instant goal icon and you will see the window that has the list of goals created previously.

How to edit Instant goals

Click the Instant goal icon and then click the pencil icon in the list of goals to edit.

Note: At this point, our goal creation endpoint is hit; if a user were to leave the VWE and head to the Goals section of their experiment, a draft Code Event would exist for this goal which can then be used to create a Goal.

Targeting Rules

Targeting Rules allow you to pick and choose exactly where your web Experiments should run. Once you have finished setting up your Experiments using the Taplytics Web Visual Editor, scroll down to the Targeting Rules section within the Visual Editor tab to start defining your URL Targeting Rules.

Once you click on “+ Add Rule”, you will be taken to a modal where you can enter the targeting rule’s Type and Value. If no rules are set, the changes you make within the Web Visual Editor will only be applied to the URL in which you have setup your Experiment.

Here are some example Targeting Rules for each match type given that we want to target this link: https://taplytics.com/blog/moving-faster-together-introducing-the-new-taplytics-ui/

Matches Regex

Value is a Regular Expression that matches the URL.

Does Not Match Regex

Opposite of the above; will match on all URLs that DO NOT match the Regular Expression being used


Value must match the exact URL

Is Not

Value must not match the exact URL


Value matches the exact URL or contains a substring of the URL

Does Not Contain

Value does not match the URL nor exist in any substring of the URL


Sharing Your Work

Once you are done setting up your Web experiment, you can share your work with a team member using QA URLs. For more information, visit our QA docs here.

Keep moving through the experiment work flow!

What's next? Move to the Code Blocks and Variables tab or start creating goals!

  1. Leveraging Code Blocks and Variables (Web Code-Based Experiments)

  2. Creating and customizing your Goals

  3. Specifying the Audience Distribution

  4. Reviewing the experiment set up and launching it to users!

Updated about a month ago

1a. How to Use the Web Visual Editor

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